The Internet Neologisms and "ICT" speaking

The Internet Neologisms and "ICT" speaking

English text only

There is anything evolving faster than language? We don't think so. The Internet and the new technologies needed to coin new terms and sometimes to change the meaning of the words. Smartphones, social networks and forums gave birth to a bunch of acronyms. We really feel overwhelmed by the abuse of acronyms. "IT" is a pronoun, it has its own sense but you could be really surprised to know how many meanings it has as acronym. Information Technology, Italy, International Trade just to cite the first three coming up.Nothing strange to meet someone that says IT for the Income Tax, the Institute of Technology, the Investment Trust or even the Injury Time talking about soccer. And the list goes on. But it's not time yet for a battle against acronyms even if there are several guidelines for a "good writing" about. We want just talk about some neologisms and words that you can hear in our business and which are frequently used in the common language too. No lesson, we're learning too. So we thought to tell some meaning with funny illustrations, sometimes showing the real meaning, sometimes playing with it. An explanation with the real sense is related, just to make no confusion and maybe learn something or manage to get a smile.


Coworking or co-working obviously is not a working cow. Coworking is a new trend about sharing workplaces with other professionals, freelancers usually of the same field. The bonus of the coworking is to cut off rental costs, sharing tools, socialize and collaborate creating new projects.


Geek is someone who knows a lot about computer, enthusiast about the Internet and videogames, technology in wider terms. Not be confused with Nerd, Geek nowadays is not absolutely derogatory.

Scaleable (or scalable)

It's the ability of hardware or software to adapt and be efficient when demands increase.Also it refers to the flexibility of a software to be applied in a different business sector with few adjustments. In branding it means that works good (readable) in very small size as well in big scale, while in design frequently refers to vectorial design that allows to increase or decrease its size without loosing resolution.


Neither an object attracted by a magnet, nor a greedy person. Maybe some sexual fetish but in our case is a type of programming that allows developers to program in modular pieces creating reusable objects. Java and C++ are object-oriented programming languages.


Responsive is not a new word. But it has become very popular nowadays because it's the main feature the new websites must have. The meaning is reacting quickly, not changed. But if we want to be sharper, responsive in the frontend (user interface) development and the web design means the website has to match any screen. So it adjusts perfectly to your pc, laptop, tablet or smartphone in order that you can enjoy the contents anywhere anyway.


Netiquette refers to the forms, manners and actions established by the Internet community as acceptable or required behaviour in social interactions via e-mail, forum, newsgroup, chatrooms, messengers, social networks. It's pretty evident the disuse of online politeness as well in the real life. The newbies and social networks has become a lethal mix for the good manners, as well the new communication strategies that allow (sometime stimulating or creating) users to offend for increasing appeal and growing the visibility in the search engines. In the nineties there was more courtesy, everybody knew the netiquette and there were a lot of moderators to teach right behaviours if you ignored.


The Search Engine Optimization is the process that allows a Web site to be found by the search engines, like Google or Yahoo!. Search engines seek keywords through algorithms, to put it easy. SEO is an art and a science and the search engines always evolve and change parameters. We previously talked about the responsiveness: for example Google penalizes a not responsive website, so it's not optimised and barely will be found by the search engine.


The common meanings of the verb "to hack" are the cutting with an axe and the violation of computer material. It's important to know that hack is also a noun and the main meaning in the actual web language and in the programming world is an arrogant programmer with some (few) knowledges that does things in a crappy way. Not to be confused with hacker.


It's an interactive marketing method assuming the use of gaming technology for non-game applications, particularly consumer-oriented Web sites and Mobile sites. The essence of Gamification is to reward the user for fulfilling specific steps which are usually identified as "boring" like fill out forms, surveys, inviting friends to use that app or service, rating and more.


Freemium sounds like a very cheap pay-per-view card to watch sports on TV, pay for something and get something free or similar. Not so far from truth. It's a business model very popular on the web, where you can have some services for free and pay for additional features. Freemium = Free + Premium, from free, a basic version of a software for example, to the Premium version where you pay a fee, monthly or yearly, to gain more features, more tools, more permissions and so on.


It's not the famous theatrical piece by Agatha Christie. When the user is stock into a website, the back button is disabled or several pop-up windows come out eerily, that's a mousetrapping. Obviously is a deplorable conduct by who put it into practice.


Effectively in computing a “server” is like a waiter and it is not a case if it is called in this way. It’s a computer program or a device that provides functionality for other programs or devices, called "clients”. Servers can provide various functionalities, often called "services", such as sharing data or resources among multiple clients, or performing computation for a client. A typical example of server is a host computer on a network, it houses Web sites and executes their links to other Web sites.

Creative Commons

We are not talking about weird cities or freak towns. Creative Commons is a nonprofit corporation that makes it easier for people to share and build upon the work of others, consistent with the rules of copyright. The organisation provides free licenses (and other legal tools) to mark creative work with the freedom the creator wants it to carry, so others can share, remix, or use commercially other people's work, including design, literature, music and photography.


Bitcoin makes me think about the chocolate coin, a typical gift of the European Christmas tradition. Bitcoin, instead, is the name for a digital currency introduced in 2009 by Satoshi Nakamoto, the fictitious name of the Australian entrepreneur Craig Wright. Bitcoins are the only approved money on the darknet, aka deep web or dark web, the hidden Internet accessible by Tor. Bitcoin is a virtual cash exchanged through a computer or smartphone locally or internationally without an intermediate financial institution. Today (June 30, 2016) the value of a single Bitcoin is about 639 US dollars. One bitcoin is subdivided into 100 million smaller units called satoshis (defined by eight decimal places).

Augmented Reality


Augmented reality is the integration of digital information with the user's environment in real time. The integration happens by watching through a device like smartphone, head-up display, glasses, etc.. Unlike virtual reality, which creates a totally artificial environment (more similar to the playful image above), augmented reality uses the existing environment and overlays new information on top of it.

About the author

Alessio Massidda is an Internet enthusiast since the web was born. Works in the field of communication by 18 years covering different roles. Today he is a creative director, UI/UX designer, copywriter, interested in marketing and branding. Loves traditional paper books, cinema, music, art and animals.

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