is the development of your brand, from design to commercial strategy, that help you hit your company marks.
The Brand Strategy Guidelines post is an informal talk about our work to develop your brand, where yet you can find some useful tips on how to craft the logo you like.
Our process is divided in three main steps: briefing, design, communication.
“We know the value of your time, spare us some, you’ll be rewarded.”
The briefing is a highly collaborative phase, where we collect as many info as we can about your company and mission, the overall market and competitors, and your target. Keeping faith to Di-SiDE agile philosophy, we’ve elaborated a survey (see our guidelines), to gather all these details in a very short amount of time.
The most exciting and creative phase of our work is the logo design: all the informations gained in the briefing have to be synthesized in only one image, ad hoc lettering, creating something unique. Thanks to excellent web tools and to the newest technologies, we can share drafts, layouts and ideas in real time, making adjustments and variations on your feedbacks, until gaining the score: your indeleble trademark.
After the brand approval, the last step is to spread it. We work on your corporate identity, show the peculiarities of your logo in the brand guidelines book: from the concepts based on the core business to the “how to use it”, it illustrates logo applications like business cards and letterheads, which are underlying for your new corporate image.
Your needs and the targets discussed in the briefing, make us plan the best strategy to let your brand stand out.